Piggyback marketing, Alibaba expands on anti-counterfeiting efforts, and brands urged to use memes: news round-up

In our latest round-up, we look at China kicking off an online infringement campaign, Helly Hansen launching a trademark lawsuit against an Italian streetwear brand, a detailed look at the Cockygate story, research into so-called ‘piggyback marketing’, and much more.

Consumers “morally disgusted” by counterfeits, brands warned fakes “infect” genuine products

​​​​​​​A groundbreaking new study has found that most consumers feel “moral disgust” and “revulsion” from using counterfeit goods, with a warning that this feeling can be extended to genuine goods that are often copied. The research is a reminder of the tremendous brand harm such illicit activity causes, with the study suggesting a new form …

Read moreConsumers “morally disgusted” by counterfeits, brands warned fakes “infect” genuine products

Snoop Dogg swats away Gleissner mark, Nestlé sells brands, and artificial nose identifies fake cheese: news round-up

In our latest round-up, we look at serial trademark filer Michael Gleissner’s mixed week at the UKIPO, another Conor McGregor trademark fight, the “artificial nose” that can identify authentic and fake Parmesan cheese, the most expensive domain name sale of 2018 so far, and much more.

“E-commerce platforms make huge efforts to protect brands’ rights”: exclusive interview with Groupon’s Pablo Rodriguez

Coinciding with the launch of our enhanced 2018 WTR 300 list of leading corporate trademark professionals, World Trademark Review spoke to Pablo Amat Rodriguez, one of the in-house experts featured in this year’s guide, about his work as senior IP counsel (EMEA) for e-commerce brand Groupon. In a far-ranging conversation he explained how he seeks …

Read more“E-commerce platforms make huge efforts to protect brands’ rights”: exclusive interview with Groupon’s Pablo Rodriguez

Is the Brexit fog lifting? UKIPO confirms plan for “free” conversion of EU trademarks to UK register

In newly-released comments, the UKIPO has confirmed that the UK will protect all existing EU trademarks and registered Community designs when the country leaves the EU. Crucially, the transfer of 1.5 million rights will be automatic and free of charge.

Plain packaging for bank loans, Honduras to appeal WTO ruling and legality of Burberry burning: news round-up

In our latest edition, we look at how the TTAB has sided with Italian fashion brand Gucci in a dispute with a family member of Gucci’s founder, Kazakhstan’s new IP law amendments, how young people are seeking purpose-driven brands, how Aldi walks the lookalike line, and much more.

“Don’t panic” – new entrants to Madrid Protocol give mixed feedback on their experience since accession

​​​​​​​Law firm practitioners in jurisdictions that have adopted the Madrid Protocol in recent years – including Colombia, Israel, Mexico, OAPI and Thailand – have shared their experience of the system in an exclusive survey from World Trademark Review. While most praise the resulting trademark environment, some are scathing about the impact Madrid has had on …

Read more“Don’t panic” – new entrants to Madrid Protocol give mixed feedback on their experience since accession

The USPTO should require foreign applicants to engage US counsel: guest op-ed

The USPTO is currently considering a policy change to require applicants from outside of the United States to hire US counsel (or an authorised practitioner) to prosecute their applications. In this guest policy op-ed, Eric Perrott, a trademark and copyright attorney with Gerben Law Firm in Washington DC, argues that such a move would help …

Read moreThe USPTO should require foreign applicants to engage US counsel: guest op-ed

“If people ask me what I do, I say that I sell cereal”: perspectives on brand management at General Mills

To continue our series of articles providing exclusive insights into the work of WTR 300-featured corporate trademark professionals, World Trademark Review spoke this week with Joshua Burke, senior IP counsel at US consumer foods conglomerate General Mills.

Court gives Nestlé appeal the finger in long-awaited KitKat shape mark decision

​​​​​​​The Court of Justice of the European Union has dismissed appeals brought in the high-profile four-finger KitKat case, ruling that the EUIPO must reconsider whether the three-dimensional shape can be retained as an EU trademark. Reacting to the decision, industry experts note that it highlights the significant challenges that brands must overcome to obtain EU-wide …

Read moreCourt gives Nestlé appeal the finger in long-awaited KitKat shape mark decision