Authorities should distinguish between ads and trademarks: exclusive interview with PepsiCo’s Sergio Barragan

Continuing our weekly series of deep-dives into the work of leading WTR 300-featured corporate trademark counsel, World Trademark Review this week caught up with Sergio Barragan of food, snack and beverage giant PepsiCo. In a wide-ranging discussion, we discover his approach to managing the company’s extensive Latin American brand rights portfolio.

“Adapt or die”: seven ways the trademark industry could be transformed in the next decade

During a session at last week’s ECTA Annual Conference, experts made some bold – often startling – predictions on where they see the trademark industry in 10 years. While some were unsurprising, such as how artificial intelligence and automation will improve efficiency, there were some unexpected suggestions, including how the role of law could change …

Read more“Adapt or die”: seven ways the trademark industry could be transformed in the next decade