“We try to pick our battles carefully”: exclusive interview with AIG’s Shama Elliott

To continue our series of articles providing insights into the work of leading WTR 300-ranked corporate trademark professionals, World Trademark Review spoke to Shama Elliott, IP manager at American International Group (AIG). In an in-depth conversation, she explained the value non-lawyers can add to trademark departments, sheds light on some of the key challenges facing …

Read more“We try to pick our battles carefully”: exclusive interview with AIG’s Shama Elliott

Authorities should distinguish between ads and trademarks: exclusive interview with PepsiCo’s Sergio Barragan

Continuing our weekly series of deep-dives into the work of leading WTR 300-featured corporate trademark counsel, World Trademark Review this week caught up with Sergio Barragan of food, snack and beverage giant PepsiCo. In a wide-ranging discussion, we discover his approach to managing the company’s extensive Latin American brand rights portfolio.