Court gives Nestlé appeal the finger in long-awaited KitKat shape mark decision

​​​​​​​The Court of Justice of the European Union has dismissed appeals brought in the high-profile four-finger KitKat case, ruling that the EUIPO must reconsider whether the three-dimensional shape can be retained as an EU trademark. Reacting to the decision, industry experts note that it highlights the significant challenges that brands must overcome to obtain EU-wide …

Read moreCourt gives Nestlé appeal the finger in long-awaited KitKat shape mark decision