“What I saw in China 8 years ago, I am now seeing in Brazil”: strategic insights from New Balance’s brand protection lead

World Trademark Review speaks to Daniel McKinnon, New Balance’s head of global brand protection, about his approach to trademark enforcement. The WTR 300-featured attorney criticised the “paltry” damages awarded in China and explained his strategy for mitigating the problems posed by “parasite brands” in the country. He also highlighted an emerging problem with Latin American …

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“E-commerce platforms make huge efforts to protect brands’ rights”: exclusive interview with Groupon’s Pablo Rodriguez

Coinciding with the launch of our enhanced 2018 WTR 300 list of leading corporate trademark professionals, World Trademark Review spoke to Pablo Amat Rodriguez, one of the in-house experts featured in this year’s guide, about his work as senior IP counsel (EMEA) for e-commerce brand Groupon. In a far-ranging conversation he explained how he seeks …

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Consumers “morally disgusted” by counterfeits, brands warned fakes “infect” genuine products

​​​​​​​A groundbreaking new study has found that most consumers feel “moral disgust” and “revulsion” from using counterfeit goods, with a warning that this feeling can be extended to genuine goods that are often copied. The research is a reminder of the tremendous brand harm such illicit activity causes, with the study suggesting a new form …

Read moreConsumers “morally disgusted” by counterfeits, brands warned fakes “infect” genuine products