“What I saw in China 8 years ago, I am now seeing in Brazil”: strategic insights from New Balance’s brand protection lead

World Trademark Review speaks to Daniel McKinnon, New Balance’s head of global brand protection, about his approach to trademark enforcement. The WTR 300-featured attorney criticised the “paltry” damages awarded in China and explained his strategy for mitigating the problems posed by “parasite brands” in the country. He also highlighted an emerging problem with Latin American …

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“Adapt or die”: seven ways the trademark industry could be transformed in the next decade

During a session at last week’s ECTA Annual Conference, experts made some bold – often startling – predictions on where they see the trademark industry in 10 years. While some were unsurprising, such as how artificial intelligence and automation will improve efficiency, there were some unexpected suggestions, including how the role of law could change …

Read more“Adapt or die”: seven ways the trademark industry could be transformed in the next decade