“A chef’s name is a trademark” – dispute highlights brand protection risks in the fine dining restaurant industry

​​​​​​​An ongoing trademark dispute between an award-winning chef and his former employer has highlighted the issue of brand protection in the fine dining sector. Experts tell World Trademark Review that chefs should consider getting registered trademark protection for their own name “at an early stage” of their career, while research finds some of the leaders …

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“What I saw in China 8 years ago, I am now seeing in Brazil”: strategic insights from New Balance’s brand protection lead

World Trademark Review speaks to Daniel McKinnon, New Balance’s head of global brand protection, about his approach to trademark enforcement. The WTR 300-featured attorney criticised the “paltry” damages awarded in China and explained his strategy for mitigating the problems posed by “parasite brands” in the country. He also highlighted an emerging problem with Latin American …

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Food delivery marks on the rise, as Starbucks leads the way in restaurant brand filings: exclusive data analysis

In this week’s industry data report we look at the food service industry. With fast food brands leading the way, we reveal that Starbucks has the most robust trademark portfolio in the industry and that flings have generally been on the decline – but marks for food delivery have seen a conspicuous rise.

“We try to pick our battles carefully”: exclusive interview with AIG’s Shama Elliott

To continue our series of articles providing insights into the work of leading WTR 300-ranked corporate trademark professionals, World Trademark Review spoke to Shama Elliott, IP manager at American International Group (AIG). In an in-depth conversation, she explained the value non-lawyers can add to trademark departments, sheds light on some of the key challenges facing …

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Authorities should distinguish between ads and trademarks: exclusive interview with PepsiCo’s Sergio Barragan

Continuing our weekly series of deep-dives into the work of leading WTR 300-featured corporate trademark counsel, World Trademark Review this week caught up with Sergio Barragan of food, snack and beverage giant PepsiCo. In a wide-ranging discussion, we discover his approach to managing the company’s extensive Latin American brand rights portfolio.

As World Cup gets underway, brands jostle for limelight and authorities prepare for ambush

The 2018 FIFA World Cup gets underway in Russia today, and major brands – sponsors and non-sponsors alike – have already kicked off efforts to benefit from the buzz surrounding the tournament. Meanwhile, the authorities have commenced policing for infringement, with the Federal Antimonopoly Service having initiated cases centred on the misuse of FIFA’s marks.

Opportunities, values and a proportional response: six enforcement tips from award-winning in-house experts

​​​​​​​Over the past week, World Trademark Review has been publishing a series of exclusive interviews with this year’s WTR Industry Award winners, presenting exclusive insight into the creation and protection of market-leading brands.

Shame or litigate? New research argues that more rights holders will turn to ‘self-help’ enforcement

A new academic paper has predicted that content creators and rights holders will increasingly turn to ‘self-help’ action in cases of infringement rather than initiate litigation. As is noted in the study, such an approach is not without risk.

Bitcoin, CNN and Elon Musk under attack: how scammers are stepping up their game

​​​​​​​An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets. Common trends include the use of cryptocurrency and Elon Musk to lure in users, with one expert telling us that tackling hoax articles targeting brands or public figures can feel like “a …

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