P&G applications spark WTF reaction, Pinduoduo’s counterfeit crackdown, and McCarthy on the move: news round-u

In our latest round-up, we look at how the USPTO is seeking input on its draft strategic plan, the frontman of rock band Aerosmith sending a cease-and-desist to US President Donald Trump, the UKIPO publishing a delicious IP blog, a trademark dispute involving Bob Dylan’s whiskey company, and much more.

Food delivery marks on the rise, as Starbucks leads the way in restaurant brand filings: exclusive data analysis

In this week’s industry data report we look at the food service industry. With fast food brands leading the way, we reveal that Starbucks has the most robust trademark portfolio in the industry and that flings have generally been on the decline – but marks for food delivery have seen a conspicuous rise.

Opportunities, values and a proportional response: six enforcement tips from award-winning in-house experts

​​​​​​​Over the past week, World Trademark Review has been publishing a series of exclusive interviews with this year’s WTR Industry Award winners, presenting exclusive insight into the creation and protection of market-leading brands.

Cristiano Ronaldo to Juventus, LeBron James to LA Lakers: the brand perspective on major sporting moves

​​​​​​​The last week has seen two of the biggest sporting moves in history, with NBA legend LeBron James joining the LA Lakers and football superstar Cristiano Ronaldo heading to Italian club Juventus. Reports on both moves have focused on the massive money involved in the deals, but experts say that the power of the players’ …

Read moreCristiano Ronaldo to Juventus, LeBron James to LA Lakers: the brand perspective on major sporting moves