“A chef’s name is a trademark” – dispute highlights brand protection risks in the fine dining restaurant industry

​​​​​​​An ongoing trademark dispute between an award-winning chef and his former employer has highlighted the issue of brand protection in the fine dining sector. Experts tell World Trademark Review that chefs should consider getting registered trademark protection for their own name “at an early stage” of their career, while research finds some of the leaders …

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“What I saw in China 8 years ago, I am now seeing in Brazil”: strategic insights from New Balance’s brand protection lead

World Trademark Review speaks to Daniel McKinnon, New Balance’s head of global brand protection, about his approach to trademark enforcement. The WTR 300-featured attorney criticised the “paltry” damages awarded in China and explained his strategy for mitigating the problems posed by “parasite brands” in the country. He also highlighted an emerging problem with Latin American …

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Food delivery marks on the rise, as Starbucks leads the way in restaurant brand filings: exclusive data analysis

In this week’s industry data report we look at the food service industry. With fast food brands leading the way, we reveal that Starbucks has the most robust trademark portfolio in the industry and that flings have generally been on the decline – but marks for food delivery have seen a conspicuous rise.

Trademark “reveals” Star Trek series name, T-ARA denied, and PewDiePie responds to “fake” sponsorship: news round-up

In our latest round-up, we look at a call to boycott a Hawaiian food chain over trademark enforcement, YouTube star PewDiePie hits back over “fake” sponsored video accusation, an analysis of cutting-edge technologies being developed in the fight against counterfeit food, the name for Patrick Stewart’s Star Trek TV series may have been revealed in …

Read moreTrademark “reveals” Star Trek series name, T-ARA denied, and PewDiePie responds to “fake” sponsorship: news round-up

Audi launches anti-counterfeiting campaign, YouTube brand safety fiasco and TMview expands: news round-up

In our latest round-up, we look at the expansion of the EUIPO’s TMview search platform, Audi launching an anti-counterfeiting awareness campaign, Scotch Whisky attaining GI protection in South Africa, Chinese trademarks continuing rapid growth rate, and much more.

Toys-R-Us brand auction, EUIPO targets scammers and China’s crackdown on World Cup fakes: news round-up

In our latest round-up, we look at Harry Potter fans’ upset at cease-and-desist letters related to fan festivals, the Benelux trademark reform that has come into force, how China is cracking down on World Cup fakes and the changing value of food brands.

“Adapt or die”: seven ways the trademark industry could be transformed in the next decade

During a session at last week’s ECTA Annual Conference, experts made some bold – often startling – predictions on where they see the trademark industry in 10 years. While some were unsurprising, such as how artificial intelligence and automation will improve efficiency, there were some unexpected suggestions, including how the role of law could change …

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“Chilling results”: new domain name homograph report shows rising threat to online brands

Phishing attacks from domain name homographs represent a major threat to brand owners, new research reveals. A cyber security expert involved in the research has warned that this affects brands of all sizes and the threat is more overwhelming than that of counterfeiting, adding that those who ignore the findings “would have to be living …

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Cuba issues first consumer protection rules, IHOB “a flop”, and cost of a country rebrand: news round-up

In our latest round-up, we look at Alibaba and Kantar teaming up to redefine brand building in China, how the trademark in fake Italian goods costs Italy billions, Ukraine developing an institution of IP inspectors, and a hip-hop artist has been ordered to pay $2 million for infringing on an independent rapper’s trademark.

Bitcoin, CNN and Elon Musk under attack: how scammers are stepping up their game

​​​​​​​An investigation from World Trademark Review has explored the evolving tactics of misleading and often malicious websites that pose as articles from well-known news outlets. Common trends include the use of cryptocurrency and Elon Musk to lure in users, with one expert telling us that tackling hoax articles targeting brands or public figures can feel like “a …

Read moreBitcoin, CNN and Elon Musk under attack: how scammers are stepping up their game