“A chef’s name is a trademark” – dispute highlights brand protection risks in the fine dining restaurant industry

​​​​​​​An ongoing trademark dispute between an award-winning chef and his former employer has highlighted the issue of brand protection in the fine dining sector. Experts tell World Trademark Review that chefs should consider getting registered trademark protection for their own name “at an early stage” of their career, while research finds some of the leaders …

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Call for USPTO to “pound its fist more loudly” in efforts to tackle trademark solicitation scams

The USPTO has been urged to form an inter-organisational task force to foster greater cooperation in tackling the problem of trademark solicitation scams, bringing the Federal Trade Commission (FTC), US Postal Inspection Service and others into a more active role. Erik Pelton of Erik M Pelton & Associates, who has emerged as one of the …

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“What I saw in China 8 years ago, I am now seeing in Brazil”: strategic insights from New Balance’s brand protection lead

World Trademark Review speaks to Daniel McKinnon, New Balance’s head of global brand protection, about his approach to trademark enforcement. The WTR 300-featured attorney criticised the “paltry” damages awarded in China and explained his strategy for mitigating the problems posed by “parasite brands” in the country. He also highlighted an emerging problem with Latin American …

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Trademark “reveals” Star Trek series name, T-ARA denied, and PewDiePie responds to “fake” sponsorship: news round-up

In our latest round-up, we look at a call to boycott a Hawaiian food chain over trademark enforcement, YouTube star PewDiePie hits back over “fake” sponsored video accusation, an analysis of cutting-edge technologies being developed in the fight against counterfeit food, the name for Patrick Stewart’s Star Trek TV series may have been revealed in …

Read moreTrademark “reveals” Star Trek series name, T-ARA denied, and PewDiePie responds to “fake” sponsorship: news round-up

“We try to pick our battles carefully”: exclusive interview with AIG’s Shama Elliott

To continue our series of articles providing insights into the work of leading WTR 300-ranked corporate trademark professionals, World Trademark Review spoke to Shama Elliott, IP manager at American International Group (AIG). In an in-depth conversation, she explained the value non-lawyers can add to trademark departments, sheds light on some of the key challenges facing …

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Amazon, Brexit, GDPR, Gleissner, Novichok, Trump: our most-read stories of 2018 so far

A look at the most popular articles and legal updates we have published over the past 12 months – with Amazon overtaking Apple and Google to be named the world’s most valuable brand topping the table.

“Opportunistic filing after a disaster remains an issue” – MH370 rights shine spotlight on tragedy marks

World Trademark Review has discovered a registered trademark and domain name related to the Malaysia Airlines Flight 370 tragedy being sold for thousands of dollars. The listing is a reminder of how trademark departments have a key role to play in the wake of tragic events, with one expert telling us that defensive filings should …

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Authorities should distinguish between ads and trademarks: exclusive interview with PepsiCo’s Sergio Barragan

Continuing our weekly series of deep-dives into the work of leading WTR 300-featured corporate trademark counsel, World Trademark Review this week caught up with Sergio Barragan of food, snack and beverage giant PepsiCo. In a wide-ranging discussion, we discover his approach to managing the company’s extensive Latin American brand rights portfolio.

The link between SME financial performance and trademark rights revealed

New research has highlighted the beneficial effect of trademark ownership for start-up companies. One of the first studies to explore the relationship between brand rights and a firm’s financial performance, it demonstrates that fledgling companies with more trademarks achieve higher valuations, attract greater investment and perform better after IPOs.

“Chilling results”: new domain name homograph report shows rising threat to online brands

Phishing attacks from domain name homographs represent a major threat to brand owners, new research reveals. A cyber security expert involved in the research has warned that this affects brands of all sizes and the threat is more overwhelming than that of counterfeiting, adding that those who ignore the findings “would have to be living …

Read more“Chilling results”: new domain name homograph report shows rising threat to online brands